Privacy Policy
Last updated: June 29, 2026
Introduction
This Privacy Policy explains how Elite Cheer & Athletic Training, LLC, doing business as Elite Cheer (“we,” “us,” or “our”) collects, uses, protects, and discloses personal information from users of our website (the “Website”). By using our Website or services, you consent to this policy.
46 A Rogers Road, Unit 1A
Haverhill, MA 01835
Phone: 978-971-7053
Email: [email protected]
Personal Information We Collect
We collect the following personal information when you voluntarily submit it through forms on our Website: Full Name, Email address, and Phone number.
Our programs include classes for minors. Where a minor enrolls, we collect the contact information of the parent or legal guardian, who provides any consent on the minor's behalf. All SMS consent is provided by an adult 18 years or older. We do not knowingly collect personal information directly from minors under the age of 18 without parental or guardian involvement.
Purpose of Data Collection
- Scheduling classes, evaluations, and appointments
- Sending newsletters and promotional communications
- Sending reminders of scheduled appointments
- Improving user experience and our service offerings
Cookies, Analytics, and Pixels
We use cookies, tracking pixels (including Meta Pixel), and analytics tools (such as Google Analytics) to understand visitor behavior, optimize our Website, and manage advertising and retargeting. Cookies help us analyze web traffic, offer personalized experiences, and provide relevant advertisements through Google Ads and Meta Ads. You can manage cookie preferences in your browser.
Third-Party Services
We use GoHighLevel CRM for managing customer information, appointments, SMS messaging, and email communications. Your data is stored securely within their platform. We also use advertising and analytics services from Meta (Facebook, Instagram) and Google.
SMS Messaging Compliance (A2P 10DLC)
SMS consent is collected separately for transactional messages (class confirmations, schedule changes, reminders, account alerts) and marketing messages (promotions, specials, events) sent by Elite Cheer & Athletic Training, LLC. You may opt in to either, both, or neither at the time you submit our forms. Phone number entry alone does not constitute SMS consent.
Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to opt out of any SMS message at any time.
SMS consent and mobile phone numbers collected for SMS messaging are not shared with any third parties or affiliates for marketing or promotional purposes. The only third parties with whom this data is shared are the SMS service providers (such as Twilio, via GoHighLevel CRM) strictly to deliver the SMS messages you have opted in to receive.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Opt-Out and User Rights
You have the right to:
- Opt out of marketing emails via “unsubscribe” in our emails.
- Opt out of SMS marketing by replying STOP.
- Request access, corrections, or deletion of your personal information by contacting us at [email protected].
Data Security
We take reasonable security measures to protect your personal data. However, no method of electronic transmission or storage is 100% secure.
Data Sharing
We do not sell or rent your personal information. We may share information with trusted third parties to operate our Website and serve our users, provided they keep it confidential. This does not include SMS opt-in data or consent, which is never shared except with SMS delivery providers as described above. We may disclose information if required by law.
Changes to This Privacy Policy
We may update this policy at any time. Changes are posted here and the date above reflects the most recent update.
Contact Us
Elite Cheer & Athletic Training, LLC
46 A Rogers Road, Unit 1A, Haverhill, MA 01835
Phone: 978-971-7053 · Email: [email protected]